Monday, April 20, 2009

33 Variations

Before seeing 33 Variations, Moises Kaufman's play exploring why Ludwig van Beethoven composed the titular arrangements seems like a big "No, thank you." But sometimes we have to look deeper to find the gem that lies within something. Kaufman and Beethoven did the same thing.

I took a chance by arriving at the Eugene O'Neill Theatre at 9 a.m. to wait for rush tickets, instead of the more customary (and safe) 8 a.m. I didn't think the billing of Jane Fonda would pull a big audience from people my age, and the play has been performing to average house capacities of under 58 percent for the past four weeks. Those factors make for no guarantee that there won't be a... well, rush for rush, but in this case, my guess was accurate. Only two other rushers joined me in line a few minutes before the box office opened. 33 Variations participates in the rare policy of only distributing one rush ticket per valid ID. Who goes to see a play alone?! Yes, I often do; but attending a theater performance is usually a social event, which a rush policy shouldn't hinder. In addition, the ticket price is $30 - an annoying $4.50 above the standard amount. However, the tickets are in the front row, center section. I was shocked they were giving those seats for this play. The view was fantastic, and being that close to a film legend like Fonda was a special experience.

Friday, April 10, 2009

reasons to be pretty

At a time in our culture when the man-boy is king at the box office, it seems to be the hip thing to discover what makes a man like this and what does it take for him to shake the first part of that moniker. reasons to be pretty is Neil LaBute's take on the man boy, and how to smack the child right out of him (perhaps literally).

The student rush policy for reasons to be pretty states that the tickets go on sale two hours prior to the performance. I arrived at the Lyceum Theatre at 5 p.m., book in hand, ready to wait an hour for tickets to be released (hoping I'd be permitted to wait in the lobby instead of under the threatening clouds). I went to the ticket window to check that there were rush tickets available for the performance and the attendant surprisingly initiated the transaction - an hour early. That's not the policy, but I'm certainly not going to complain. I was in and out, $26.50 third row balcony seat in hand. That's the third tier in the Lyceum, which is so high and steep that it makes my palms sweat. The seats weren't bad, but for a play that's been playing to 42 percent attendance for the past three weeks, I'd have thought rush seats would have been closer. However, the producers seem quite discount friendly; in addition to the student rush policy, there are show promoters around Times Square offering $35-ticket coupons to the production.

Thursday, April 2, 2009

Guys and Dolls

Guys and Dolls is a big musical. It's got big orchestrations, big scenery, big characters, and a big history. So in its third iteration on Broadway, it's surprising that what keeps this classic afloat are the minor details.

I arrived at the Nederlander Theatre (gorgeously renovated, post Rent) just before 8:30 a.m. I was alone in line and remained so until I was joined by three other rushers just before the box office opened. Why such a slow rush day for this show? It's a little odd, since during the month of March, Guys and Dolls sold 91.6 percent of its tickets. It was chilly, but being that it's now April (yay spring!!) it was an easier haul. At 10 a.m., the box office opened and I picked up my $26.50 ticket for what was one of the best seats I've ever had for a show, with or without rush. Mezzanine, fourth row, dead center. It was probably one of the few times I've ever felt guilty sitting among all those patrons that paid top dollar. At $26.50, with seats like this, and a two-ticket option - this seems to be the rush to beat this season.



Thursday, March 26, 2009

Blithe Spirit

There are some things in life that, if given the opportunity, you simply have to do. Seeing Angela Lansbury on a Broadway stage is one of them. Thus, rushing the revival of Noel Coward's Blithe Spirit, starring Mrs. Potts herself, was a no-brainer.

The Blithe Spirit student rush is a tricky one to maneuver, in that discounted tickets go on sale two hours prior to curtain. If the rush begins when the box office opens, I know to show up two hours prior. No problem. But in the case of Blithe, do you show up right at 6 p.m.? Do you come 15 minutes before? Or do you wait all damn day at the front of the line? It's difficult to judge how many people will show up for rush, and when. Well, I loves me some discounted tickets, but I'm sure as hell not going to create an all day vigil at the head of a one-person line.

Tuesday, March 3, 2009

The fall of 'Spring' rush

It's not often that one gets to travel back in time, but thanks to Google (what can't it do?) I have done just that, and re-witnessed one of the great eras in Broadway rush history.

During a short bout of procrastination, I was fooling around on Google Maps, using the "street view" function. Since it's way too cold to take an actual walk through Times Square, I thought it'd be pleasant to go for a virtual stroll instead. While I was "there," I was looking for clues to discover around what time the photography of the area was taken. Warner Bros. owns the billboard space that hangs above 7th Ave and W 47th St., and that space always advertises the company's current major release. Low and behold, it was The Brave One, which was released in September 2007. My mind immediately jumped to Spring Awakening, which recently (and sadly) closed on Broadway. I thought, Wouldn't it be nice to see the old marquee once again?

I decided to "walk" over to the Eugene O'Neil Theatre on 49th St. Once I "arrived," what did I find there but... the student rush line!! Which means the photographs were taken in the morning, since rush tickets went on sale when the box office opened.

It was nostaligc to see the Spring Awakening student rush line, since I'd rushed the show 11 times (seen the show 18 times though). Spring Awakening's rush policy was not only one of the best offered (tickets were always available, and ususally in the first few rows, extreme right and left), but it was also one of the most popular.

It's also special to see the original posters, featuring original stars John Gallagher Jr., Jonathan Groff, and Lea Michele (before they were later replaced by Blake Bashoff, Kyle Riabko, and Alexandra Socha).

Thus concludes today's lesson in Broadway rush history.

Thursday, February 26, 2009

Shrek the Musical

Getting discounted tickets for Shrek the Musical today presented itself as an all-too-easy task. But rushing is a gamble, and things either fall right into place or they, well, don't. Shrek has a student rush policy, but it's $36.50, which is the most expensive student rush price I have ever seen. Although such a high rush price is a bit odd for a production that played to just over 51 percent capacity in late January, the producers probably had to differenciate the price from that of their ticket lottery, which they seem to be pushing much harder.

Cutely named The Duloc Ticket Lottery to connect with the show, the drawing is held in the M&Ms World store (five blocks away from Shrek's Broadway Theatre). This is an interesting partnership between production and retail, as it seems to encourage commerce 'while you wait.' The only other show I've known to do this was the now defunct Young Frankenstein, which held its lotto drawing at the 42nd St. McDonald's. That, however, was across the street from the Hilton Theatre and seemed convenient enough. I don't quite understand why Shrek would hold its lotto drawing at M&Ms World when it is so far away (and the Broadway Theatre has an enormous lobby), other than they're getting a small kickback from Mars Inc.

Tuesday, February 3, 2009

Equus

I long for summer. Not because I'll be able to take long walks in Central Park without my ears falling off. Not because I can sit outside at Blockheads and enjoy $3 frozen margaritas. But because student rushing shows won't be such torture!

I arrived at the Broadhurst Theatre at 8:15 this morning. I was first in line, which is satisfying, yet at the same time always induces me with the irrational fear that all other rushers must know something I don't, or else why wouldn't they already be here. I especially was nervous because this is the final week for the run of this Peter Shaffer play and had thought more rushers would be taking their last chances. My arrival to the theater must have been Mother Nature's cue, because a blizzard commenced instantly, and lasted through the box office opening (not to mention the rest of the day). I stood just under the edge of the awning where the most logical entrance to the box office would be, come 10am. By the time a few people had joined me in my frigid wait for tickets, the fourth girl in line asked if we wouldn't mind changing our line direction so that everyone could be standing under the awning and sheltered from the snow. I had no qualms with this, but the theater's lobby attendent did. Why, I don't know, but she wanted the line to start by the door furthest from the ticket window. This left everyone who joined the student rush line standing in the snow, except for me. I was dry, but I'll admit, I felt pretty guilty.